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Go your own way

Peep is a sunglasses brand that prides itself on promoting diversity and uniqueness through wacky styles and vibrant colours. The challenge was to develop a distinct identity that reflects the brand spirit of positivity, self love and self expression.


The design takes a playful and informal approach. The bold colour and type reflects

the confidence and attitude of the brand. The expressive and straight talking tone

of voice is informal, engaging and conveys the cheeky energy of Peep. The simple

but striking graphics create a cohesive and fresh visual system that makes Peep

instantly recognisable.

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